10 Reasons For Artists To Start Their Own Art Blog
Blogging has become really popular these past years, and as more and more people are building their own websites, the question just naturally comes to mind: "Should I Start a Blog Too?"
If you're an artist facing this same question yourself, here are some pointers I've come up with to steer you in the right direction. Blogging has its pros and cons like everything else, and hopefully I can share with you what I have learned from having my own art blog for the past 2 years now.
So here goes without further ado: My 10 Top Reasons To Start An Art Blog
1. To Share Your Art Process
Having an art blog gives artists a place where they can write in-depth blog posts about their creative process in several ways: Through writing, photography, videos, poetry, podcasts, etc.
Bloggers can get really creative, and having an art blog can give you (the artist) the freedom in how you are able to share your art process to anyone who stumbles upon your art blog. Captivate your audience, whether they be art lovers or not. Give them a reason to talk and share with others about your art, your blog, and your website. An art blog will definitely be the place to do this.
2. Show Your Personality
Sometimes it's difficult to show who you are as a person through just social media. Having a blog can really bring to light your personality and thought process to your art lovers and blog readers.
A blog allows you to write more... possibly infinitely more; And if you are able to relay your feelings and thoughts well in writing, you will be able to garner a relationship with your readers and share a more human side of yourself than just a quick update on social media.
A blog can easily be a place on the web visitors simply stumble upon and leave in a mere second if it feels cold and unwelcome. Yet, on the other hand, a blog can also be a sort of cozy nook on the web where readers can feel connected to you, want to learn more about you, become invested in you and follow you, whether it be through an email list or social media.
The personality you infuse into your blog, through your design and writing, will ultimately be what sways a newcomer to stay.
3. You Want To Help Others
An artist blog can be a place where you provide guidance to other artists and creatives through your own experiences as an artist. Everybody starts off from the very beginning, and as you move along through your chosen career path, you're going to learn tidbits of knowledge everyday that not everyone will know about.
If you are passionate about the creative field and love to help people, blogging may be the path for you.
For example, in real life, I am a terribly shy person... Yet, I currently work in retail and customer service-oriented job. The thing I love about working in this field is that I get to help people accomplish tasks that really need to be done, sometimes in even dire situations. Really adapting to each person's problems and being able to spend that extra time to help them and listen to them pays off, no matter how shy I may be. There is a core part of myself that will always help someone: No matter what trouble they have or what mood they are in, I do my best to help.
If you are like this, I think you will find a lot of satisfaction and happiness from blogging - And being able to give people advice and guidance. I know I do.
4. You Love Writing
If you are planning on starting a blog, it is so important to have a love of writing as a basic foundation.
If writing is a chore for you, keeping up with a blog might just prove a hindrance to your art business. Only create a blog if writing is something you truly love to do - Because blogging is a lot of hard work, yet at the same time can prove to be a great outlet to feed that inner writer in yourself as well!
You can get better at writing. You can use grammar and spelling check apps. You can do everything you can to write better blog posts, but if you don't have the passion for it, the dedication for your writing will only be short-lived. If you are going to be invested in your art blog, make sure you want to be in it for the long-term.
5. Increase Traffic to Your Website
My blog is the main reason I receive so much traffic to my website. Having multiple blog posts gives Google a reason to crawl your site more often; Thus, your website is put in front of thousands of more people than what a regular art website might be capable of.
In fact, you don't need a huge following to get your website seen if you have a blog. If you write blog posts that people find helpful, it will organically just start ranking on Google.
6. Build Community & Network
Blogging is a great way to really a build a new type of following. There are so many blogs out there that have really managed to bring together a like-minded community to help each other in their goals.
If you have big goals and big dreams, try raising a community around you and bring some action to the table! The internet is a great place to grow a community, build awareness, and harbor change in our ever-growing world.
7. Content Longevity
Blog posts last longer than a simple social media post. In fact, I find that blog posts work in a somewhat opposite way than social media:
- A social media post is most popular when it is first released; People immediately start liking and commenting and engaging; But several posts later, it gets buried and engagement slows down or comes to a halt.
- A blog post will have low engagement at first, but months and years later, that blog post will have been shared on several social media platforms and been ranked by Google. A blog post will have the potential to receive thousands of visitors a month, with people continuously engaging with your content with each day that comes.
Blog posts are like the real estates of content: They take time to mature, but as time passes, the more rewarding each blog post will become.
8. Have A Source of Passive Income
Having an artist blog can provide a source of side income for artists, and give an extra source of income stability for them.
There are several ways bloggers receive passive income through their blogs:
Affiliate income, Sponsored Posts, Ads, etc
*I'll try writing a more in-depth blog post on this topic in the coming days, so keep a lookout for that soon!*
9. Build Expertise
Blogging requires a lot of experience and researching. Starting a blog can show your expertise in that certain subject and build trust with your blog readers.
Blogging requires a lot of hard work in the background, but that knowledge truly comes to the forefront with each blog post that one writes.
10. New Opportunities
Having a blog is going to bring you its own set of new opportunities.
Really, the opportunities are endless: Who knows what your next email or comment can be about.
Blogging has really opened my eyes to a whole other world I was absolutely clueless about before.
Who knows: Maybe you'll be able to work with a company, collaborate with other artists you admire, be invited to special events, be thanked, be shared. Yup. Lots of things could happen between now and then.
I guess we can only imagine for now ;)
Personally, I think blogging is a lot of fun - And I am glad to have taken the dive in starting my own art blog.
I hope this blog post helps any of you who are thinking about starting your own art blog and just need that extra push in the right direction. If you have any questions or need some extra help, feel free to comment down below (You can comment anonymously if you like)
Thank you everyone for taking your time to read this blog post. I hope you have a wonderful day, and until next time my lovely readers xx