How to Promote Your Art on Pinterest
If you are an artist, here are some of my best tips on how to promote your art on Pinterest.
Why Promoting on Pinterest is so Important
- Pinterest is a visual search engine: Pinterest is another way besides Google for your content to be exposed to potential readers and shoppers.
- According to Omnicoreagency.com: 87% of Pinners have purchased a product because of Pinterest
- 72% of Pinners use Pinterest to decide what to buy offline.
- It’s virality component
Set Up Your Pinterest Profile for Success!
- Use a professional photo of yourself or your logo
- Use keywords in your Profile Name and Description so people can find your profile when they search using relevant terms
- Add a link to your Website or shop
- Brand your pins and boards appropriately
- Pin a lot of content so that viewers know you are active
Apply For Rich Pins
What are Rich Pins? Rich pins contain more information than just regular pins. They contain important metadata pertaining to the pin that cannot be changed, unlike with Pin comment descriptions. Despite a pin being repinned multiple times, all the vital information pertaining to what that pin is about will stay constant and true.
Plus, your chances at getting clickthroughs increases drastically when you set up Rich Pins.
There are 4 types of Rich Pins: App, article, product, and recipe Pins.
The one I use most is the Article Rich Pin for my blog posts.
To apply for rich pins, you will need to: Add site metadata, Validate, and Apply for Rich Pins.
For WordPress users, I recommend to simply use Yoast SEO plugin to enable metadata on your posts.
To Validate and Apply for Rich Pins, simply go to the Rich Pin Validator, enter the URL of any page on your website that you have added metadata to, then click Apply.
Create a Pinterest Board Exclusively for Your Content
- Help Pinterest users who view your profile understand what kind of content you are creating – That way, they are more likely to follow you if their interests align.
- Organize your content for easy repinning.
- Help Pinterest understand that these pins are related to each other, when recommending related pins to users.
You can also reorder the position of your Pinterest boards – So make sure that your own content is the first thing people see when they go to your Pinterest Board page. I also have my own board as the cover for my Pinterest Profile.
Next, start adding Pins from your Website, Shop, and Social Media to your board. My favorite way for adding pins quickly is by using Pinterest’s Browser button – You can get it here. No matter where your image is located, you should be able to create a pin from the image using the Pinterest Browser button.
*Tip: When creating pins, make sure your Pin Description is filled with keywords. There are many ways of doing keyword research on Pinterest, but the easiest way is using the search bar on Pinterest. Search a term and you will see a list of other keywords related to this search at the top. Use these keywords to create your Pin Description.
Now that you have all of your own pins in one central location, it will make it a lot easier to pin to different boards (especially Group Boards). I will go over the importance of Group Boards later in this post, so stay tuned!
Create Boards Related to Your Niche / Brand
For example, I have several boards related to art: Art, Art Business, Abstract Art, Illustrations, Web Design, Ceramics, etc. I constantly pin new content to these boards because these are interests that I love – And when new Pinterest users stumble onto my profile, they get an immediate idea of what I am passionate for.
As for your own content: Repin! Repin! Repin!
Generally, I pin at least 40 pins/day. Keep reading to learn about the exact tool I use to make this happen, but truly this is what helped my Pinterest growth really take off. Before, pinning at least 10 pins/day didn’t do much. If you are looking to grow your account quickly, you need to be active and engage on Pinterest.
Join Pinterest Group Boards
what are Pinterest Group Boards?
Group boards are Pinterest boards that allow multiple collaborators to pin to that certain board. Group boards are constantly being pinned to, and thus create a dynamic community, where content is constantly being circulated and shared.
It may be difficult to join Group Boards when you are first starting off Pinterest – So make sure you are active and have quite a few boards and content on your Profile. It’s normal to not get an invite when first starting out. Sometimes it can even take a month or more to hear back from them.
So be patient – and just keep applying. You will find boards who will accept you as a contributor. Try requesting for an invite from 3-5 different group boards each day: The key is to just keep trying.
HOW DO YOU FIND GROUP BOARDS TO JOIN?
- Pinterest Search:
- In Pinterest’s Search bar, type in “your keyword” + “Group Board” (ie: Art Group Board)
- You will see pins that come up in your search results
- Go back up to the Search Bar and next to it, it’ll say “All Pins” in the Dropdown Menu. Select “Boards” instead of “All Pins”
- You should now see a list of Boards in your search results
- Click on the Group Boards you would like to join. Usually they’ll have instructions on how to join their Group Board in the Board Description
- Search for Top Group Boards on PinGroupie based on category. It’s a free site… and they are so simple and extremely helpful just for finding the most popular Group Boards on Pinterest in your specific niche!
- If you’d like, you can join some of my art-related Group Boards: Here are the links to them – Just message me on Pinterest to join
Use a Pin Scheduler
It takes A LOT of work and lots of luck to grow in a short period of time – However, there are smart ways of doing it and achieving that result.
If you are interested on how to use Tailwind to grow your Pinterest account, read my blog post here for my step-by-step guide. Tailwind can be confusing at first, but if you follow each of these steps one-by-one, it’ll make it a lot simpler. Plus, these were the exact steps I took to get to where I am now on Pinterest.
I hope you learned something new from this blog post! If you enjoyed, consider liking, commenting, or sharing this post with others.
Thank you for reading as always, and I hope you have a wonderful day! Until next time lovelies! xx